Telemarketing is a form of direct marketing where a salesperson uses the telephone to solicit prospective customers to sell products or services.

Telemarketing is classified as inbound and outbound marketing. The calls which are made within a specific/Domestic it is said to be inbound calling, Whereas sales calls which are made internationally are called as Outbound calling.

Here in Inbound/Domestic Telemarketing, the knowledge about the prevailing markets itself is enough and also can be easily targeted as the nationality, color, race , religion etc are same so people who pick up the call would show some interest, it is further more of our tele-caller of how he/she is convincing the person to sell our product, But in India, the case is totally different, this is because in each part of the country the culture differs. So it would be good to know two or more regional languages while concentrating on the domestic market.

Again in outbound/ International Telemarketing, the telemarketer should have a good market knowledge. Before proceeding to the call he needs to make a small market research to turn the customer into a prospective client. So here the telecaller shoule should have good use of English,as well as should concentrate on the pronounciation of the world, accent and the way he/she speaks. This is because the speech if made impressively would get an appointment. In the case of BPO’s there is some thing more to be concentrated on the domain knowledge. So it is good to practise internal calls between two people on what they are going to speak.

For both Inbound/Outbound telecalling make a script ready and then speak, which would certainly add voice to your voice.